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Open Water Swim - A New Genre  - 6/5/2009

It wasn’t until 1875, when Captain Webb swam the English Chanel that the idea of long distance swimming came to be. It was such a daunting task to brave the open ocean without a safety net and as result fame followed Webb quickly. Men and women around the world admired him, yet they were tentative to follow in his footsteps. In fact not a single person copied him successfully for another 31 years after. His conquest sparked the idea of what is now known as open water swimming. You may have heard of it -- it has been growing in popularity ever since it debuted in the 2008 Olympics. “Swimming without walls” is how some people perceive it, just you and the open ocean where you are free to swim as far and wide as humanly possible.

Every year swimmers turn to the ocean in hopes of defeating the repetitive and changeless nature a pool offers. They look for a way to break free from the chlorine filled body of water, and cement walls that confine them. With nothing but floating lane lines and black stripes on the bottom of the pool, Swimmers are finding they need something new to inspire and challenge themselves…and alas open water swimming is born. CWIC has been working hard to cater to these adventure seeking swimmers, with a vast variety of products the perfect fit is no longer hard to find.

Our latest product, the Body Glove New Genre Mask is excellent for open water swimming. It offers a superior fitting facial seal, patented hidden buckles for the smoothest adjustments, and curved CP lenses for the most increased field of vision available. It’s no wonder daring open water swimmers such as Susan Odom Midgett would be down to try out the mask. 

Midgett is fearlessly taking on the “Escape from Alcatraz Sharkfest” open water swim on August 15th in San Francisco. Her goal: to use her love of open water swim to help better the lives of children in Haiti. She hopes to raise $100,000 for medical and dental clincs in Les Cayes, Haiti and CWIC has offered to give her the most high tech mask to accomplish it it.   You can follow her journey online at

Feel like you’re up for the challenge of an open water swim? Check out the Dwight Crum Pier to Pier Swim this summer in Manhattan Beach --

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