Body Glove is an iconic water sports brand founded by twin brothers, Bob and Bill Meistrell, who left their sleepy Missouri hometown in the 1940s and headed west toward the Pacific Ocean. They settled in Manhattan Beach, CA and instantly took to the water, becoming lifeguards, scuba instructors and California surfing pioneers. In 1953, the Meistrells bought the Dive N’ Surf store and expanded it into a retail institution. They found a new insulating material called neoprene and invented the first practical wetsuit, opening California waters to year-round enjoyment. Their skin-tight suit “fit like a glove,” and Body Glove was born. Today, the Body Glove brand has been ranked 34th in consumer awareness, and first in the water sports hard goods category. With the help of licensees like CWIC, Body Glove anticipates continued dominance in this competitive forum.

Fluid Water Sports was created by CWIC Founder and President, Cindi Walters, in 1999 in order to cater to the mass market. The brand provides premium recreational aquatics products and water toys to retail giants like Wal-Mart and major U.S. sporting goods stores.
Walters’ tenacity has seen Fluid grow into a respected water sports brand, with the potential for increased distribution in the future. Plans to branch out into new aquatics categories, like learn-to-swim and swim fitness, will guarantee Fluid’s expansion.

The Walt Disney Co. is an American icon, whose name is known around the world, and the Disney brand is one of the most preeminent on Earth. The company began licensing in 1929, and continues to reign as the world’s largest licensor with global retail sales of $26 billion for 2007.

Disney merchandise reaches more than 90 countries yearly. CWIC is currently distributing children’s float suits for Disney Consumer Products in Canada, with plans to break into Mexico soon. CWIC’s line of Disney aquatics products will ultimately expand into other water sports categories, with plans for increased distribution on the horizon.